The International Organization for Migration (IOM) Banda Aceh Mission is looking for an individual or organization to develop a comprehensive impact assessment of the quantitative and qualitative changes resulting from the current community radio program. The individual or organization will be provided with all the three radio (Aceh Tengah, Aceh Tenggara and Gayo Lues) programs planning, implementation and current status documentations. The evaluation activity must be concluded in 1 month.
TERMS OF REFERENCE
INDIVIDUAL OR ORGANIZATION TO EVALUATE THE IMPACT OF THE HIGHLANDS RADIO PROGRAM
For 3 Local Radio in 3 Districts IN NANGGROE ACEH DARUSSALAM
The SCACP and Community Radio in the Highlands
Developing a culture of decentralized community media in districts of Aceh Tengah, Bener Meriah, Aceh Tenggara and Gayo Lues in the central Highlands of Aceh “Support for Conflict-Affected Communities Project” – SCACP’s aim was to linking this radio-media intervention to the Aceh Peace Process and the development of better relationships between local communities and local governmental institutions. In partnership with two private radio station, namely ‘Radio Amanda’ in Takengon covering Aceh Tengah, Bener Meriah via 104 FM, ‘CBS Radio’ in Kutacane covering Aceh Tengarra via 104.1 FM and one government
Radio station ‘Swara Gayo’ in BlangKejeren covering Gayo Lues via 96.7 FM – this program trained a total of 195 community based amateur journalists in the Central Highlands of Aceh to support and sustain an on-going community media process. The contingent of amateur radio journalists went through a training process of a week basic training, a week advanced training and a week field based to develop their technical skills of using voice recorders, radio editing software, field experiences in conducting indoor and outdoor interviews (separate documents for each radio stations activities and training modules are available on request).
Community radio journalism plays a key role in information exchange between communities and governmental institutions that can strengthen efforts of peace building by providing active safe space for communication between commoners, elite politicians, bureaucrats, academics etc. Community radio also takes the role of
‘eye’ and ‘ear’ of the people and channels their aspiration from various sectors such as agriculture, health, education, culture, religion and gender equality. In the current post conflict landscaping of Aceh community journalism needs to be orchestrated with ‘conflict sensitive journalism’ and ‘peace journalism’ practices.
14 community based editing centres are established at different settings (documents details are available on request) to serve the surrounding
communities and work in harmony with the three base stations. Airing one hour on a daily basis, each hour’s structure covers the five sectors of good
governance, agro based economy, health & education, social & cultural activity and women’s affairs.
Generally in the Central Highlands of Aceh, as in the rest of the country, radio seems to be the weakest medium of communication with TV topping the list and print media coming in next. However, radio still universally remains the most practical, easy to maintain and the cheapest, fastest effective way to reach and communicate with the masses. In general, again, as in the rest of the country, no serious media habit surveys have been conducted in order to have better media planning. However, utilizing anecdotal information careful observation of peoples habits reveal that most people stick their eyes on to televisions and a lesser proportion reads the newspapers and even smaller proportion listens to the radio. That said a majority of the radio listener’s tune into music channels.
In such media landscaping the current radio program in the central highlands aimed at creating a new mindset towards radio listeners by decentralizing the
information gathering and information packaging mechanism and handing it over to grassroots level – to individuals among the community.
Since the program format highlights the very voice of the people with over 80% of the voice coming from commoners as opposed to over 75% of voice coming from the presenter or journalists in traditional radio formats, more and more people are now listening to the channel to hear their own voice being aired. First, people are tuning in to hear their friend’s, family member’s, neighbour’s voice being aired. Second, providing a voice is also a form of paying respect that boost
self confidence and a positive self pride among people making them part of a collective problem solving process. By raising social issue in a non-provocative, non-violent and non-abusive manner these programs have created a common space for local governments and local people to interact by not just
raising awareness of issues but also looking for solutions and highlighting achievements.
II. PROGRAM OBJECTIVES
Following are the main objectives of the Highlands radio programs:
1. Provide communities with critical/valuable information that they can benefit for their daily livelihood / educational /
2. Developing community based media spaces;
3. Promoting better relationships between local people and local government;
4. Creating a culture of community media.
– Maintain an agro-business youth orientation.
– Maintain seriousness with a combination of humorous and lively program format– creative program formats;
– Overall program format should have something for everyone – children, youth, old, men, women etc.
III. IMPACT EVALUATION
The International Organization for Migration (IOM), Banda Aceh Mission is looking for an individual or organization that can within a period of 1 month, based on the above background narrative and objectives develop a comprehensive impact assessment of the quantitative and qualitative changes resulting from the current community radio program. The individual or organization will be provided with all the three radio programs planning, implementation and current status documentations.
Keeping in mind that there has been no media habit surveys or baseline surveys on listenership conducted, the service provide needs to provide IOM with:
1. Two or three impact indicators;
2. The methodology for impact evaluations;
3. A calendar based activity plan for impact evaluation not exceeding 1 month; and
4. A corresponding budget;
IV. EXPECTED OUTPUT
Following are a few suggested quantitative and qualitative indicators. These are for the service provider to consider and it is expected that they will be added
to, deleted and/or combined.
1. Number of total radio listeners before, in the middle and at the end of the radio program;
2. Number of individuals who have participated in the radio program providing valuable information;
3. Number of community problems resolved, action stimulated or awareness created among a wider public and government as a result of the radio stories;
4. Number of community based youth utilizing the services of editing centre;
5. Number of Self Help Groups involved in programming process;
6. Do civil society feel they are being helped by government
7. Do civil society feel that the information is useful for their better social and economic conditions;
8. Do civil society feel that their aspiration are heard and addressed;
9. Government’s role in supporting this program (in doing follow up action, financial support also using the radio as information giving tools).
V. QUALIFICATIONS OF THE SELECTED SERVICE PROVIDER
1. The successful organization must have legal acknowledgement.
2. The successful organization chosen will be the one that can provide comprehensive work plan and timeline includinga comprehensive impact assessment of the quantitative and qualitative changes resulting from the current community radio program according to the above background narrative and objectives. Evidence of their experience conducting evaluations, particularly for radio program, and working together with community and government, in order to give full information about radio program.
3. The knowledge and experience of the organization could be proven through organization’s and or staff’s experience. It also should be evident from the content, planning and strategy stated in the proposal and other supporting information. The knowledge also could be proven by programs they have been done in conducting programme evaluation, mostly in handling media/radio program.
4. Must complete all documentations required to submit a bid for individual or organization to evaluate the impact of the highlands radio program.
We invite all interested candidates to submit their applications as soon as possible via email to AllProcLoginAceh@iom.int
Applications must include:
– Curriculum Vitae
– Company profile (if any) complete with related experiences
– Implementation Strategy
– Budget Proposal